Matiks Secures $10 Million to Scale Brain-Game Platform

India-based gaming startup Matiks has raised $10 million in pre-Series A funding to expand its math, logic, and brain-game platform, as TechCrunch first reported. The funding round was led by General Catalyst, with participation from existing investors InfoEdge Ventures, Tanglin Venture Partners, and Untitled Ventures, as well as entrepreneur Ronnie Screwvala. This brings the company's total funding to over $13.5 million.

Founded by college friends Sudhanshu Bhatia, Mohan Kumar, and Sushant Timmapur, Matiks offers a competitive ecosystem where users play games in Memory, Logic, Puzzle, and Math categories against bots or real players. The company reported significant growth this year, with daily users increasing from 22,000 to over 300,000 by September; for that same month, monthly active users reached 2.2 million. While primarily based in India, Bhatia told TechCrunch the app is gaining traction in Japan, South Korea, and the U.S.

Central to the company's growth strategy is the debut of Jelo, an experimental game-creation platform that enables users to design their own games for others to play. Matiks intends to use the new capital to scale Jelo and expand into new markets, facing competition from platforms such as Google's Playground. Rahul Humayun, a partner at General Catalyst, told TechCrunch that the firm was attracted by the team's pace of iteration and the depth of engagement across social and creation features.

To monetize its growing user base, Matiks recently began testing a subscription model that provides game analysis and practice features, alongside existing in-game purchases for XP boosts and streak maintenance.