USOPC Eyes Private Equity Pivot via New Commercial Entity
AI-generated image · US National Wire
The non-profit organization is weighing a sale of commercial rights stakes as it prepares for the LA28 Games.
The US Olympic and Paralympic Committee (USOPC) is in advanced stages of establishing a commercial entity, titled United States Olympic and Paralympic Ventures (USOPV), to sell a stake in Team USA's commercial rights in exchange for capital, as first reported by The Guardian.
Unlike many national Olympic committees, the USOPC operates as a non-profit that depends on licensing, sponsorships, and commercial revenue rather than government funding. According to Sky News, the USOPC has engaged investment bank Raine Group as an advisor, with the venture potentially valued in the billions of dollars.
USOPC CEO Sarah Hirshland told Reuters that the organization is preparing to move away from its current commercial partnership with LA28, known as United States Olympic and Paralympic Properties, which expires after the 2028 Summer Olympics. Hirshland noted that the transition has been in development for several years and is intended to create sustainable commercial strength that incorporates future host organizations, including the 2034 Winter Games in Salt Lake City.
Board meeting minutes cited by The Guardian indicate that Hirshland has received "encouraging feedback" from potential strategic and investment partners regarding the USOPV vision. In a statement, the USOPC said it is exploring commercial options to increase resources for national governing bodies and athletes while maintaining its leadership and governance. The organization added that it has consulted federation and athlete representatives during the process.