Ultra Right Beer Vanishes Amid Unfulfilled Orders and Legal Probe
AI-generated image · US National Wire
Launched as a 'woke-free' alternative to Bud Light, Seth Weathers' venture is now under investigation by the Georgia attorney general.
As Wired first reported, the internet presence of Ultra Right Beer has vanished, leaving many customers with unfulfilled orders. The brand was launched in 2023 by MAGA political consultant Seth Weathers.
Weathers, who operated under the social brand "Conservative Dad," marketed the beer as a replacement for Bud Light following a conservative boycott triggered by a promotional post featuring Dylan Mulvaney. Wired reports that Weathers initially pitched the beverage before securing a brewery or solving state-by-state shipping logistics. He eventually partnered with Big Kettle Brewing in Lawrenceville, Georgia, and claimed sales of six-packs (priced at $19.99) were nearing $1 million. By August 2024, Weathers claimed sales for a special edition "Fight" beer, featuring Donald Trump, had also reached $1 million.
Despite these claims, the company, Ultra Right Beer LLC, received an "F" rating from the Better Business Bureau (BBB) after failing to address nearly 200 complaints regarding missing orders and poor customer service. Wired notes that Ironshield Brewing, which operated Big Kettle Brewing as a contract brewer, shut down in December 2023.
Customers, including New Jersey police officer Rich Alan and Oregon DOT employee Paul Roberts, report that orders remain unfulfilled and inquiries have gone unanswered. A Facebook group titled "People Still Waiting for Ultra Right Fight Beer" currently has around 400 members. Consequently, Georgia attorney general Chris Carr has opened an investigation into Ultra Right Beer LLC, which court filings indicate has been unresponsive to compliance orders. Weathers has not responded to requests for comment and has been dormant on social media since late last year.