Dyson Debuts High-Tech CameraJet Toothbrush
AI-generated image · US National Wire
The company's new oral care device features a built-in camera and targeted water flossing, but comes with a $500 price tag.
Dyson has entered the oral hygiene market with the CameraJet, a combined toothbrush and water flosser unveiled near IFA, as Engadget first reported. The device is priced at $500, which Engadget notes is several hundred dollars more than premium options from Oral-B IO or Philips Sonicare.
The CameraJet utilizes a "Gap Optical Targeting" system powered by a 100k-pixel camera that captures 28 images per second. This system allows the device to fire controlled water jets specifically into crevices and the gumline, reducing the total volume of water used compared to traditional flossers. Users can operate the device in brushing mode, flossing mode, or both simultaneously. A live video feed from the camera is streamed to a companion app on an iPhone.
Engadget reported that while the device feels somewhat unwieldy as a toothbrush, it is portable as a flosser. To address privacy concerns regarding the camera, Dyson stated that the video feed is not processed beyond the smartphone stream and remains private to the user. The company has also released instructional content on YouTube covering features such as a "travel mode" to prevent battery drain during transit.
Beyond the initial cost, Engadget highlighted potential ongoing expenses, including Dyson-branded replacement heads, non-foaming toothpaste, and special mouthwash.