BetMGM Aggressively Scales Acquisition Spend Amid College Football Push
AI-generated image · US National Wire
A new BetMGM offer of up to $1,500 in bonus bets dwarfs a $200 promotion from DraftKings as operators vie for CFB market share.
BetMGM is significantly ramping up its acquisition spending to capture market share during the college football season. According to reporting from CBS Sports, BetMGM is offering new users a promotion that provides $150 in bonus bets if their first wager wins, or up to $1,500 in bonus bets if the qualifying wager loses, depending on the user's location.
This aggressive spending stands in stark contrast to the current offering from DraftKings. As reported by CBS Sports, DraftKings is providing new users $200 in bonus bets after they place a $5 wager, with the bonus paid within 21 days.
Both operators are leveraging the early-season college football slate to drive user acquisition. The promotions coincide with a Friday schedule featuring matchups such as Miami vs. Stanford, USC vs. Fresno State, and Michigan State vs. Toledo. While DraftKings is utilizing a low-barrier entry point with its $5 wager requirement, BetMGM's potential $1,500 payout represents a much higher acquisition cost per user, signaling a more aggressive push for dominance in the CFB betting market.